Lowe Lintas created the campaign for Bookmyshow around the core idea – Mood Kiya Book Kiya.
The intent of the idea was to give consumers the opportunity to book their movie tickets via the mobile app, the moment they get in the mood of watching a movie. The campaign attempts to reflect the sentiments of consumers & how impulsive & spontaneous they can be when they plan to watch a movie.
For which the Mobile App serves as the enabler to suffice this desire and need.
