Our Partners

Who we are:

We are solution architects of marketing programs. We are an ensemble of best-in-class practitioners from a diverse set of marketing domains with a deep understanding of how communication, conversations and advocacy come together. Amongst us, we have marketers, creators, strategists, digital experts, technologists, data-analysts, PR professionals, consumer-engagement specialists and media experts.

Who we are:

Lowe Lintas is the advertising division of MullenLowe Lintas Group. It is credited as being the agency that gave India its first television commercial. From the days of Surf’s “Lalitaji” to Idea Cellular’s “What an Idea Sirji”, the agency’s Populist Creativity™ approach has brought tremendous success to many of its brands in India. Today, Lowe Lintas manages 5 out of India’s Top 10 “Most Trusted brands of India”. In fact most brands managed by Lowe Lintas have gone on to become leaders in their respective categories.

Services we offer:

–          Brand Communication Strategy

–          Concept Creation

–          Creating and managing brand campaigns

–          Multimedia production

Our clients include:

Axis Bank, Bajaj, Britannia, Hindustan Unilever, Havells, Idea, Johnson’s Baby, Maruti Suzuki, Micromax, Tata Tea etc.

Who We Are

The already hyper-fragmented agency landscape in India does not need another niche player that does a few things well. With the pedigree of Lintas, and a globally acclaimed operating model of Mullen; Mullen Lintas aims to be a top agency in India.

Big brands need both depth of domain expertise and width of capabilities and shouldn’t have to choose one for the other. With only a handful of agencies capable of offering both depth and width, to a scale that a top brand needs, Mullen Lintas is here to offer big | ambitious brands a choice beyond the top 3 agencies.

Our advantage vs. the big 3 is the fact that we are born in 2015. Big agencies are today, dealing with the new marketing landscape and adapting their offerings to it. We are a product of the evolving marketing landscape, the fact that we have no baggage allows us to leap-frog this need to change and adapt. We understand that a great brand needs a great narrative that flows seamlessly through screens, experiences, shopping environments and conversations. We are equipped to put brands at the centre of the touch-point universe.

Mullen Lintas is born ahead of the curve and intends to remain a mashup of the enduring and the emerging. Our founding team has the pedigree and the class of massive brand-successes under their belt. We intend to partner brands whose reality or ambitions are driven by a passionate pursuit of leadership.

Who we are:

dCell is the strategic design consultancy division of MullenLowe Lintas Group, the country’s first in-house design unit run out of an agency. dCell believes that pleasing the consumers’ sensory needs can truly heighten the aesthetic value of a brand and it is with this premise that dCell has been rendering noteworthy solutions to its clients on a consistent basis. The team at dCell is an eclectic mix of talented designers who understand brand aesthetics, and experienced communication professionals who understand consumer dynamics. This creates an exciting bridge between the brand and its consumers.

Services we offer:

dCell offers integrated design solutions across the following categories:

– Consumer branding: Naming, identity, packaging, brand revitalisation/harmonisation, brand essence extension to various consumer touch points

– Corporate branding: Identity and brand expressions

– Digital branding: Websites, intranets

– Communication branding: Press, outdoor, point of sale communication

– Retail branding: Identity and brand expressions

– Brand documentation/manual/guidelines

Our clients include:

Hindustan Unilever Ltd. (India, NAMET, APAC), ITC India Ltd, TATA Group, ESSAR Group, Hinduja Group, ABG India, VIP Industries, Mantri Developers, Kaya Skin clinic, The Mobile Store, etc.

Who we are:

LinConsult is the strategic consulting division of MullenLowe Lintas Group. Its innovative problem-solving approach has found favour with some of the most powerful brands in the country today. Over the years, LinConsult has perfected skills in using data analytics to leverage the information available in today’s hyper-connected world. By marrying this with its customized proprietary toolkit and processes, the division has been rendering effective solutions to its clients on an ongoing basis.

Services we offer:

The solutions offered by LinConsult include:

–          12 to 24 – In this age of rapid technological change aimed at the young consumers, newer means of communication, engagement, news consumption and even commerce are being adopted. LinConsult helps create a better understanding of the effect that this phenomenon has on brands and on the brand’s relationship with the consumer.

–          A Brand’s Why – Companies have come to accept that a brand with a strong sense of purpose is more attractive to its customers, employees and suppliers. And that people buy from businesses that are perceived to be driven by higher motives than merely profit. LinConsult helps identify what exactly consumers buy into, when they buy.

–          CEO Partnerships – Behind some of the greatest brand ideas, is the story of the person who had the ability to recognize the idea and the belief to back it, at its inception. LinConsult works with CEOs and key stakeholders to guide them on this journey of empowerment.

Who we are:

LinEngage is the experiential marketing division of MullenLowe Lintas Group that offers specialist brand activation expertise in urban and rural markets. The division, that represents MullenLowe Open in India, works towards creating compelling brand experiences through relevant conversations that give consumers the opportunity to experience a brand promise/service. The division firmly believes that experiences create an emotional connection that leads to conversion. LinEngage is also a firm believer of the maxim that engagement solutions need to be equally quick on the uptake, to grab attention instantly and hold it for long enough to build brand preference. To help clients capitalize on the consumer-engagement opportunities in heartland India, LinEngage also offers a bespoke rural offering – LinTerland.

Services we offer:

LinEngage offers strategy, design and implementation solutions across the following verticals:

– Brand Engagement: Consumer activation (urban/rural), School activation, Brand promotion, Store & mall interceptions, Road shows, Floats operations, Kiosk placement, Retail merchandising and Exhibitions/Conference design.

– Rural Communication: Creating effective communication for rural brands

– Direct /BTL: All below-the-line creative development and executions in sync with the core brand strategy.

Our clients include:

UltraTech Cement, ICICI Lombard, Johnson & Johnson Ltd., Onida, Tata Wiron, Franke, Faber, Bayer, Piramal etc.

Who we are:

GolinOpinion is the Public Relations division of MullenLowe Lintas Group and joint venture partner of GolinHarris, a global strategic communications firm. GolinOpinion is ranked among India’s leading PR firms. The agency is assembled around the g4 model that brings four areas of expertise – ‘strategists’, ‘creators’, ‘connectors’ and ‘catalysts’ – into a single entity. GolinOpinion currently employs over a hundred experienced communication professionals in five offices across India.

Services we offer:

From the 10 core practices to specialty services and proprietary tools, the objective is to provide clients with a wealth of innovative thinking, creativity and results. GolinOpinion services include:

– Social and Traditional Media Intelligence: Image audits, media monitoring & analysis, and measurement

– Media messaging and Training: During normal and crisis situations

– Media Relations: Editorial media connect and strategic counsel

– Issue and Crisis Management: Preparedness and management

– Social Media: Connecting with online communities

– Internal Communication: Employee engagement

– Event management and creative services

Our clients include:

Etihad Airways, JP Morgan Mutual Fund, Discovery Networks, Unilever-Lifebuoy, Sony PlayStation, Shapoorji Pallonji Group, Starwood Hotels & Resorts etc.