Axis Bank, India’s third largest private sector bank, launches its new campaign to reinstate its brand’s philosophy ‘Dil Se Open’ conceptualised by Lowe Lintas Mumbai. The campaign, through a multi-ad series showcases stories of people from different walks of life. Axis Bank in 2020 launched its ‘Dil Se Open’ brand philosophy by narrowing barriers between…
Google’s latest ad has two main focus areas – local language search, and search queries related to women who have gone against the odds and broken barriers. The first ad in the series features Indian boxer Nikhat Zareen – who won a Gold medal at the recently concluded Commonwealth Games 2022. She also won a…
The campaign has been live across TV, radio, cinema and the brand’s online channels as well as other offline mediums. Vadilal Industries International Business has released a new campaign in the overseas market for their flagship ice creams range – Vadilal Ice Cream. The campaign has been conceived by Mullen Lintas Delhi and features brand…
The campaign features choreographer, actor and director – Prabhu Deva, known for his slick dance moves and warm personality. Britannia Industries has forayed into the Western Snacking space with the launch of the all new Treat Croissant. It has launched the new offering with a TVC conceptualized by Lowe Lintas. The campaign titled ‘Don’t Dare…
The agency’s Delhi team will be responsible for driving growth objectives and business opportunities in the international markets for the brand. Indian legacy ice cream brand Vadilal Ice Creams has roped in Mullen Lintas Delhi as the creative agency for its global brand campaign. The agency won this business, on the back of its creative…
Alex Leikikh, Global CEO, MullenLowe Group, speaks to Neeta Nair about his definition of success, why a ‘traditional agency’ tag doesn’t bother him and more. Q] You have been with the MullenLowe Group for close to eight years, what was your proudest moment while leading the agency network? I have been with IPG for over…
Indian festivals are incomplete without jewellery and their advertising. Festive season is the ideal time for jewellery brands to connect with their customers. Amongst these brands, Tanishq has almost become synonymous with celebrations. Be it Diwali, Raksha Bandhan, Karva Chauth or Teej, Tanishq has an ad for every festival. Their latest ad for Teej has…
For the first time ever, R K Marble has launched a campaign conceptualised by Mullen Lintas Delhi to highlight how the brand has adorned every space with its unmatched quality and service. Talking about the campaign, Vikas Patni, Managing Director of R K Marble said, “Over the past 33 years, we have built a legacy…
The following is a speech that Subramanyeswar S (Subbu), Chief Strategy Officer – APAC, MullenLowe Group gave for the Graduation Day at ‘Miami Ad School of Ideas’. Hello Ideators! Congratulations on your graduation! It is fantastic to be with all of you this evening. I love the opportunity to talk to you, my dear students…
Lintas Live was born with a view to being the digital-first creative agency. As the brand completes its 1.5 years as a renewed entity, it underlines the core motto to bring sharing and talkability to any business. In an exclusive interaction, MI talks with Ameer Ismail, President, Lintas Live about their brand philosophy and vision….
Watch the films conceptualised by Mullen Lintas here. Gifting brand, Ferns N Petals (FNP), has launched its first TVC titled ‘Emotions Gift Wrapped’, featuring actors Anil Kapoor and Janhvi Kapoor. Conceptualised by Mullen Lintas, the campaign highlights how emotions are at the heart of everything. In the first film, Kapoor finds his niece upset over…
On this episode of The Chinwag Collective, Amer Jaleel, Group CCO and Chairman at MullenLowe Lintas Group talks advertising in an ever-evolving digital market. CLICK HERE TO LISTEN TO THE PODCAST (Photo Credit: Pixabay)
