Alex Leikikh, Global CEO, MullenLowe Group, speaks to Neeta Nair about his definition of success, why a ‘traditional agency’ tag doesn’t bother him and more. Q] You have been with the MullenLowe Group for close to eight years, what was your proudest moment while leading the agency network? I have been with IPG for over…
Indian festivals are incomplete without jewellery and their advertising. Festive season is the ideal time for jewellery brands to connect with their customers. Amongst these brands, Tanishq has almost become synonymous with celebrations. Be it Diwali, Raksha Bandhan, Karva Chauth or Teej, Tanishq has an ad for every festival. Their latest ad for Teej has…
For the first time ever, R K Marble has launched a campaign conceptualised by Mullen Lintas Delhi to highlight how the brand has adorned every space with its unmatched quality and service. Talking about the campaign, Vikas Patni, Managing Director of R K Marble said, “Over the past 33 years, we have built a legacy…
The following is a speech that Subramanyeswar S (Subbu), Chief Strategy Officer – APAC, MullenLowe Group gave for the Graduation Day at ‘Miami Ad School of Ideas’. Hello Ideators! Congratulations on your graduation! It is fantastic to be with all of you this evening. I love the opportunity to talk to you, my dear students…
Lintas Live was born with a view to being the digital-first creative agency. As the brand completes its 1.5 years as a renewed entity, it underlines the core motto to bring sharing and talkability to any business. In an exclusive interaction, MI talks with Ameer Ismail, President, Lintas Live about their brand philosophy and vision….
Watch the films conceptualised by Mullen Lintas here. Gifting brand, Ferns N Petals (FNP), has launched its first TVC titled ‘Emotions Gift Wrapped’, featuring actors Anil Kapoor and Janhvi Kapoor. Conceptualised by Mullen Lintas, the campaign highlights how emotions are at the heart of everything. In the first film, Kapoor finds his niece upset over…
On this episode of The Chinwag Collective, Amer Jaleel, Group CCO and Chairman at MullenLowe Lintas Group talks advertising in an ever-evolving digital market. CLICK HERE TO LISTEN TO THE PODCAST (Photo Credit: Pixabay)
The new Dollar Missy advertising campaign builds on the fashion quotient and exhibits Dollar’s legwear range Dollar Industries has signed actress Yami Gautam as the brand ambassador for Dollar Missy, the premium female wear brand which offers legwear and essential inner-wear. “We have introduced Dollar Missy, in 2014, since then it has become an evolving…
The 9th edition of IMPACT Top 30 under 30 witnessed the presence of some of the stalwarts from the creative, design, media, digital and ad-tech industries. Amer Jaleel, Group CCO & Chairman, MullenLowe Lintas Group, addressed the winners and shared his outlook and insights about the industry. “The advertisement profession keeps us young, energised and…
Coffee is loved by millions across the world, but does coffee truly have a perfect partner? FMCG major Britannia has solved the ‘Coffee Ka Better Half’ dilemma that was causing widespread paranoia and much anticipation amongst netizens last week. The Foods Major did this by launching Biscafe, a coffee flavoured cracker that elevates the coffee…
The two-episode digital campaign ‘Parul aur Painter – Ek Love Story!’ is a fun take on love stories due to water seepage in homes. AkzoNobel, a leading Paints and Coatings company and the maker of Dulux paints in India, has released the first ever campaign for its Dulux Aquatech range of premium waterproofing solutions. Led…
The campaign has been conceptualized by Lowe Lintas Canesten’s first-ever campaign ‘Dimaag Lagao, Rash pe Canesten Lagao’ restages Bayer’s global antifungal leader in India. Conceptualized by Lowe Lintas, the campaign aims to raise awareness among young women about making the right choice for anti-fungal infections and positions Canesten as the expert go-to solution. The campaign…
