Motilal Oswal’s new ad (below) on how experience builds expertise is innocuous. Almost. Turns out, the new ad, released a few days ago, is a replica of a similar spot from the company in 2017. MullenLowe then made the ad (below), and Motilal Oswal got the new one made in-house. Turns out, the new ad,…
Pepperfry has launched its Diwali Campaign’22 – ‘Pepperfry Meme Superstars’ with brand ambassadors, Kareena Kapoor Khan and Saif Ali Khan. This is a first-of-its-kind 360-degree media campaign that incorporates memes around the brand’s omnichannel play. Kareena and Saif feature in a light-hearted, comic film epitomizing Pepperfry’s vast range of unique offerings through their banter. This…
The new ad film showcases the new ozone air refresh technology, which doesn’t require any water or detergent Whirlpool India has unveiled a new TVC to showcase its recently launched front load washing machines – XpertCare range. The film showcases the power of Ozone air to gently refresh the clothes without the use of water…
In this episode of our award-winning, MVP – The Master’s Voice Podcast series from MediaBrief.com, I bring you a deep-dive conversation with a very special, distinguished guest — Ameer Ismail, President, Lintas Live. Ameer is someone I’ve known for a couple of decades now, and anyone who’s been in the strategic comms space would know…
Watching HP’s new campaign on the futuristic features of its Spectre series of laptops, takes you back in time. Starring actors Rahul Bose and Ishaan Khatter in the role of co-founders, the ads illustrate factors which can make or break meetings. Two of the three ads have been released online and on TV. What makes…
A growth mindset is always the goal amongst teams, but Virat Tandon, MullenLowe Lintas Group’s Group CEO, said that the path to it isn’t always smooth and straightforward. “Growth initiatives always create resistance from within as well as from the environment,” said Virat. But–this is the ultimate test for leaders – creating a resistance-proof environment…
Hershey India, a part of The Hershey Company, one of the world’s leading snacking companies, has unveiled new communication for its iconic brand HERSHEY’S KISSES chocolates, featuring brand ambassador, Shraddha Kapoor. Staying true to its brand value of enabling warm connections across relationships and moments, the new TVC is an addition to its campaign ‘Say…
Fastrack, India’s fashion accessory retail brand that is ‘effortlessly cool’ launched its new campaign ‘Fastrack Quirks for Quirky Daters’ conceptualised by Lowe Lintas Bangalore. The campaign breaks all odds and redefines the ‘Quirkiness of dating’ for GenNext while weaving the narrative to highlight the brand’s new stylish collection. From courtship to casual hookups, dating has…
Tanishq, India’s most trusted jewellery brand, has unveiled the much awaited Diwali campaign, ‘Pehli Diwali’, with the onset of the festive season. The film is a tribute to every Indian woman celebrating her ‘Firsts’ along the journey of reinventing herself which is truly worthy of a ‘Pehli Diwali’ celebration. The festive campaign emphasises the optimism…
The latest campaign, bringing alive their dilemma and constant inner debate between their mind and heart. TATA Tea Gold, the marquee brand from Tata Tea’s diverse portfolio, today rolled out its latest campaign ‘Dil Ki Suno’. After great success in the last two years building on the ‘Dil Ki Suno’ positioning through pop culture stories,…
The ‘Once in a blue moon’ campaign that brings the significance of health insurance and management. Future Generali India Insurance Company (FGII) has launched the ‘Once in a Blue Moon’ campaign which challenges Indian consumers’ belief on the usage of health insurance as a one-off activity. The campaign brings to life the significance of everyday…
Fastrack has announced actor Sanya Malhotra as its new brand ambassador with the launch of a campaign for Fastrack Reflex Play+. The campaign #DoMoreWithYourHands is conceptualised by Lowe Lintas Bangalore and features Sanya Malhotra along with Rohit Saraf, who has been associated with the brand. As per the company, the decision to on board Sanya…
