Britannia has rolled out a campaign for its 50-50 Maska Chaska biscuit. Conceptualised by Lowe Lintas, it shows Ravi Shastri in the crowd during a game of cricket. His first bite of the biscuit shows him applaud in a classy, subdued manner to a cricket shot. After his second bite, the former Indian cricketer and…
In conversation with Social Samosa, Krishna Iyer of MullenLowe Lintas Group draws an analogy between the legendary Sourav Ganguly and Sachin Tendulkar partnership, and client-agency rapport, while decoding the changing ecosystem. Krishna Iyer, Director – Marketing, MullenLowe Lintas Group and a jury member at SAMMIE BSMB shares some trends that he foresees leading the coming…
D2H , a DTH brand of Dish TV India , announced its new brand positioning ‘Direct to Heart’ with a new brand campaign featuring the Indian cricketer, Rishabh Pant. To communicate the change and reposition the brand, D2H has launched a campaign during the festive season. The insight behind the campaign is that the best…
Dollar Industries Limited has roped in actors Akshay Kumar and Yami Gautam as brand ambassadors to promote its range of thermal wears. Dollar has also shot their new TVC ‘Thand Ka Weapon’ featuring the two. The TVC, created by Lowe Lintas, builds on the fun and entertainment quotient and showcases Dollar’s thermal range as a…
Supradyn Immuno+, the daily booster by the well-known multivitamin brand Supradyn from Bayer has been recently launched through an innovative educational campaign. Conceived by Lowe Lintas, the campaign is rooted in the growing importance of immunity-boosting in an age of new infections. The campaign perpetuates awareness on how adding a multivitamin to our diet can…
In an era of hyper-localisation, brands can no longer afford one big idea for multiple platforms, messaging, objectives. As the market gets increasingly cluttered, brands will be forced to think and say, “Let’s talk value to the consumer.” Enter ‘The Stand’ – a representation of a brand’s values. Sagar Kapoor, chief creative officer, Lowe Lintas, explains…
Luxury is a state of great comfort or elegance, especially when involving great expense. Luxury’s definition is very subjective and individualistic, but it also redefines itself with changing times and circumstances. To some, luxury can be an expenditure that goes beyond the ‘necessary’. The notion that luxury is a surplus is familiar to many people….
Motilal Oswal’s new ad (below) on how experience builds expertise is innocuous. Almost. Turns out, the new ad, released a few days ago, is a replica of a similar spot from the company in 2017. MullenLowe then made the ad (below), and Motilal Oswal got the new one made in-house. Turns out, the new ad,…
Pepperfry has launched its Diwali Campaign’22 – ‘Pepperfry Meme Superstars’ with brand ambassadors, Kareena Kapoor Khan and Saif Ali Khan. This is a first-of-its-kind 360-degree media campaign that incorporates memes around the brand’s omnichannel play. Kareena and Saif feature in a light-hearted, comic film epitomizing Pepperfry’s vast range of unique offerings through their banter. This…
The new ad film showcases the new ozone air refresh technology, which doesn’t require any water or detergent Whirlpool India has unveiled a new TVC to showcase its recently launched front load washing machines – XpertCare range. The film showcases the power of Ozone air to gently refresh the clothes without the use of water…
In this episode of our award-winning, MVP – The Master’s Voice Podcast series from MediaBrief.com, I bring you a deep-dive conversation with a very special, distinguished guest — Ameer Ismail, President, Lintas Live. Ameer is someone I’ve known for a couple of decades now, and anyone who’s been in the strategic comms space would know…
Watching HP’s new campaign on the futuristic features of its Spectre series of laptops, takes you back in time. Starring actors Rahul Bose and Ishaan Khatter in the role of co-founders, the ads illustrate factors which can make or break meetings. Two of the three ads have been released online and on TV. What makes…
