The ad campaign conceptualized by Mullen Lintas highlights & builds on the product’s USP in compelling and captivating style storytelling. Havells India leading manufacturer and marketers of cables and wires, has come up with a new refreshing ad campaign Wire that Don’t Catch Fire which is built on the proposition of using high quality wire…
MullenLowe Group announces the appointment of S.Subramanyeswar, aka Subbu, as the Group Chief Executive Officer of MullenLowe Lintas Group India, effective immediately. In a strategic re-alignment from the previous model, all the functions of the Group will now report to Subbu. In addition, Subbu will continue to directly lead the Strategy function for the Group…
Mullen Lintas Mumbai has bagged the creative mandate for Saffola Honey and Saffola Soya, following a multi-agency pitch. The Mumbai based agency has set up a new multi-disciplinary team to handle the mandate for the new Saffola brands. Speaking of the win by the agency, Hari Krishnan, Chief Executive Officer, Mullen Lintas said, “Forgive the…
Interpublic Group announced today that Kristen Cavallo, CEO of The Martin Agency, has been promoted to Global CEO of MullenLowe Group. She will also continue in her role as CEO at The Martin Agency. As Cavallo assumes the Global CEO role at MullenLowe Group, she will continue to report to Alex Leikikh, who remains Chairman,…
The new campaign builds on its best-price narrative with real-life situations that are fun and relatable. OLX Autos, India’s leading player in the pre-owned automobile segment, today launched their latest brand campaign “OLXtraaa”. Conceptualised and created by Lowe Lintas, the campaign comprises of multiple films that depict real-life situations in an unconventional way to reiterate…
Britannia has rolled out a campaign for its 50-50 Maska Chaska biscuit. Conceptualised by Lowe Lintas, it shows Ravi Shastri in the crowd during a game of cricket. His first bite of the biscuit shows him applaud in a classy, subdued manner to a cricket shot. After his second bite, the former Indian cricketer and…
In conversation with Social Samosa, Krishna Iyer of MullenLowe Lintas Group draws an analogy between the legendary Sourav Ganguly and Sachin Tendulkar partnership, and client-agency rapport, while decoding the changing ecosystem. Krishna Iyer, Director – Marketing, MullenLowe Lintas Group and a jury member at SAMMIE BSMB shares some trends that he foresees leading the coming…
D2H , a DTH brand of Dish TV India , announced its new brand positioning ‘Direct to Heart’ with a new brand campaign featuring the Indian cricketer, Rishabh Pant. To communicate the change and reposition the brand, D2H has launched a campaign during the festive season. The insight behind the campaign is that the best…
Dollar Industries Limited has roped in actors Akshay Kumar and Yami Gautam as brand ambassadors to promote its range of thermal wears. Dollar has also shot their new TVC ‘Thand Ka Weapon’ featuring the two. The TVC, created by Lowe Lintas, builds on the fun and entertainment quotient and showcases Dollar’s thermal range as a…
Supradyn Immuno+, the daily booster by the well-known multivitamin brand Supradyn from Bayer has been recently launched through an innovative educational campaign. Conceived by Lowe Lintas, the campaign is rooted in the growing importance of immunity-boosting in an age of new infections. The campaign perpetuates awareness on how adding a multivitamin to our diet can…
In an era of hyper-localisation, brands can no longer afford one big idea for multiple platforms, messaging, objectives. As the market gets increasingly cluttered, brands will be forced to think and say, “Let’s talk value to the consumer.” Enter ‘The Stand’ – a representation of a brand’s values. Sagar Kapoor, chief creative officer, Lowe Lintas, explains…
Luxury is a state of great comfort or elegance, especially when involving great expense. Luxury’s definition is very subjective and individualistic, but it also redefines itself with changing times and circumstances. To some, luxury can be an expenditure that goes beyond the ‘necessary’. The notion that luxury is a surplus is familiar to many people….
