New Delhi: India’s leading consumer goods company Dabur India has appointed LinTeractive, the digital division from Lowe Lintas + Partners to handle digital duties for its Dabur Healthcare & Foods division. Some of the company’s leading products/platforms that will be handled by LinTeractive include Dabur Honey, Dabur Chyawanprash, Dabur Shilajit, www.liveveda.com and www.daburmediclub.com. Expressing his…
Smarter brands aren’t jsut trying to understand ‘consumer interests’ but also what drives ‘consumer involvement’…… Click to view pdf
Just as I started my interview with S Subramanyeswar, national planning director of Lowe Lintas & Partners India, my photographer’s cell phone rang loudly. ‘You’re my pumpkin pumpkin, hello honey bunny…’ it blared, spewing lyrics right out of Lowe’s popular ad for Idea Cellular. Manners demanded one, but an apology seemed out of place in…
Marketing Effectiveness as a subject has gained significant currency in the industry in recent times. It was no surprise that a record 52 agencies competed for the Effie Awards 2013. Amidst stiff competition, Lowe Lintas and Partners has been named ‘Agency of the Year’. With 16 wins the agency finished on top with 165 points….
