Conventional marketing wisdom had it that any product or service needed to have a competitive advantage over the rest in order to be successful. In the words of renowned business guru Michael Porter, who came up with the theory of competitive advantage, a brand or a business had a competitive advantage if it had a…
Mumbai | 12 August, 2015: Mullen Lintas, the recently launched creative agency of MullenLowe Lintas Group, has appointed its senior management team across cities. Announcing the new team, Amer Jaleel, Chairman and CCO – Mullen Lintas noted, “I’m thrilled with the all-star-lineup that Mullen Lintas has been able to assemble in such a short time….
The Lowe Lintas Group, which was rebranded to MullenLowe Lintas has been in the news for two reasons, firstly for its rebranding in India which was announced last week (the rebranding in India comes on the back of the global union of IPG agencies Mullen, and Lowe and Partners). Secondly, as part of this move, the…
~ Virat Tandon named CEO. Shriram Iyer to be National Creative Director ~ July 27th, 2015 / Mumbai: Following the recent announcement regarding the launch of the new creative agency Mullen Lintas, with Amer Jaleel as Chairman and CCO, MullenLowe Lintas Group unveiled more details about the new agency. Mullen Lintas officially launches on August…
~Amer Jaleel and Arun Iyer named Chief Creative Officers~ Mumbai, July 20th 2015: After the recent news of the global union of IPG agencies Mullen, and Lowe and Partners (to form MullenLowe Group), the India operation of the network, Lowe Lintas + Partners is now rebranded as MullenLowe Lintas Group. As part of this move,…
Alex Leikikh, Global CEO, MullenLowe, who took over in May this year, speaks about his reason for being cautious and not rushing to rebrand Lowe India which is household name in his view “I don’t think we should paint the whole world with one MullenLowe brush. In some markets where the brand is so strong…
MULLEN LOWE GROUP CHALLENGES GLOBAL CREATIVE COMMUNITY TO “CAN YOUR LIONS” TO HELP WITH HUNGER-RELIEF EFFORTS IN EARTHQUAKE-RAVAGED NEPAL Global Creative Agency Network Pledges to Donate the Monetary Replacement Value of Its Cannes Lions Statues to Nepal Earthquake Response Through a program called “Can Your Lions,” MullenLowe Group is pledging to donate the monetary replacement…
Lowe Lintas Bangalore has won the business for India’s popular cross-platform Instant Messaging brand ‘Hike’. As part of the creative mandate, the agency will work towards scaling and positioning Hike as a brand endorsed and favoured by the youth. Additionally, Lowe Lintas Bangalore will also work towards enhancing Hike’s growth story in the Indian mobile…
The 9th edition of Asia-Pacific Tambuli Awards, hosted in Manila (The Philippines) was dominated by Lowe Lintas + Partners, India that won ‘Agency of the Year’ for the second year running. The agency picked up a haul of 21 awards including the special Carmencita Esteban Platinum Award, 2 Grand Prix, 14 Golds, 3 Silvers, and…
The results of the Asian Marketing Effectiveness & Strategy (AMES) Awards 2015 released recently has declared Lowe Lintas + Partners as the Agency of the Year in the Effectiveness category. After bagging the maximum number of shortlists from India (17), the agency managed to win a total of 10 awards comprising 4 Silver & 6…
~ Move aligns leading U.S. agency and Global Creative Network with common cultures in service of clients across world’s most dynamic markets ~ Interpublic Group (NYSE: IPG) announced that Mullen and Lowe and Partners will join to form MullenLowe Group, a creatively-driven global agency network with a strong, shared entrepreneurial heritage and challenger mentality. MullenLowe…
The 2015 Global Effie Index was released last week and Lowe Lintas + Partners, India was declared the Most Effective Agency in India and in Asia Pacific. And #3 in the world! The agency was #1 in India and Asia Pacific in 2014 too. Rank INDIA TOP 5 APAC TOP 5 GLOBAL TOP 5 1…
