Mumbai: India’s leading two-wheeler brand Bajaj Auto has appointed Mullen Lintas as the creative agency for its popular Bajaj Avenger range of bikes. Mullen Lintas has been given the mandate for integrated campaigns for Bajaj Avenger and would collaborate with group company LinTeractive, to create a seamless brand experience across the entire eco system including…
In the agency-client contracts, the clause of conflict often becomes a cause of conflict. For decades now, agencies and clients have been mutually distressed about this aspect of their relationship. For starters, let’s define what the conflict clause often is. It’s a condition that prevents the agency from working with competitors of the client entering…
For too long, companies have behaved like citadels, with a single-minded pursuit of shareholder value, and brands built to defend a fixed market position. But times are changing. Technology and consumer activism have brought on transparency, revealing the inner workings of corporations – good and bad. Today’s consumers expect a business they buy from to…
Interview with Regional President, South & Southeast Asia, & Group CEO, India, MullenLowe Lintas The clients are the ones desperate for this to happen. Sooner than later, they will be the ones who force agencies to re-orient themselves to becoming omni-channel, Joseph George tells Alokananda Chakraborty Sir Martin recently said, when people talk about who our competitors are,…
Joseph George, Regional President, South & Southeast Asia, Group CEO India, MullenLowe Lintas Group gives us 18 resolutions for 2016 but with a twist. From ‘Getting in shape’ translating to cutting down on overstaffing at agencies to ‘Knowing your worth’ being getting over awkwardness and asking clients for money; unlike customary resolutions these unique 2-in-1 resolutions…
In what can only be termed as unprecedented, MullenLowe Lintas Group, India picked up its 75th award for the year last night. Ironically for an agency that does not enter creative awards, it has emerged unambiguously as the “most awarded agency” in India in 2015. All 75 awards were won either for market/campaign effectiveness or…
NEW YORK, 2nd November, 2015: Lowe veteran, Joseph (Joe) George, currently Group CEO of the MullenLowe Lintas Group in India, adds South & Southeast Asia responsibilities to his current remit. The appointment is effective immediately, and Joe will report to Alex Leikikh, Global CEO, MullenLowe Group. Joe has been with the Lowe network for 24…
Bangalore: Leading two-wheeler auto major TVS Motor Company has appointed Lowe Lintas Bangalore to handle the creative mandate of its popular brand TVS Sport. The agency was appointed after a multi-agency pitch that was held in Bangalore recently. TVS Sport is a leading commuter brand in the TVS portfolio and has been witnessing promising growth…
India made its mark at the much celebrated and pursued global platform for strategic excellence – 4A’s Jay Chiat Awards. Two awards were won by India and MullenLowe Lintas Group picked up both, at an event held in New York on Oct 5-6, 2015. This is also the first time, that work from two Indian…
Strategic planning is a lot like the proverbial elephant that flummoxed the blind men into thinking it was something else. Everyone’s got a view on what planning is, or should be. Thankfully, so do the planners. To a lot of people in account management, those in planning are involved in something delightfully obscure like culture,…
Conventional marketing wisdom had it that any product or service needed to have a competitive advantage over the rest in order to be successful. In the words of renowned business guru Michael Porter, who came up with the theory of competitive advantage, a brand or a business had a competitive advantage if it had a…
Mumbai | 12 August, 2015: Mullen Lintas, the recently launched creative agency of MullenLowe Lintas Group, has appointed its senior management team across cities. Announcing the new team, Amer Jaleel, Chairman and CCO – Mullen Lintas noted, “I’m thrilled with the all-star-lineup that Mullen Lintas has been able to assemble in such a short time….
