Mumbai: MullenLowe Lintas Group today announced the launch of its new independent full service agency in India, PointNine Lintas. It would offer omni-channel marketing capabilities including creative (on and offline), PR, activation, experiential, social, media and digital transformation; all under one roof. The existing marketing services of the Group will be aggregated under this new…
Campaign has been conceptualized by Lowe Lintas Mumbai and showcases Deepika Padukone, the brand ambassador of Axis Bank in candid moments Axis Bank, country’s third largest private sector bank launched a new campaign ‘Experience Axis’, featuring its brand ambassador Deepika Padukone. The Bank showcases a range of offers on their credit and debit card bouquet,…
Monday 29th May: PR veteran Ameer Ismail has been promoted to President by MullenLowe Lintas Group, effective immediately. He has led the group’s PR firm GolinOpinion (formerly LinOpinion) for over 20 years and built the agency into one of the top players in the PR industry. He was also instrumental in bringing Golin on-board as…
The RP-Sanjiv Goenka Group recently announced its foray into the FMCG space with Guiltfree Industries Ltd. The launch has been kicked off with the unveiling of its packaged foods brand – Too Yumm! for which Guiltfree Industries Ltd has appointed Mullen Lintas Mumbai as its creative agency. Mullen Lintas was chosen after a multi-agency pitch that…
As old as civilization itself, the art of storytelling is often seen as a purely creative pursuit, yet to deliver the most effective results it relies as much on strategy and logic as it does pure emotion. A good story is a good strategy. Strategies are a product of diligent logic and thinking, but the…
Mullen Lintas’ Amer Jaleel on how his cringe reflex has left many a disastrous idea on the cutting floor I cringe. It’s my thing. It’s natural, inborn and innate. From as far back as I can remember, I cringed. From the sight of clothes hanging in balconies to dark wigs on aged, mottled, unmatched faces…
“You will be shocked (or not!) at what sort of agencies are indulging in undercutting today,” says Joseph George, Group Chairman & CEO, India Regional President, South & Southeast Asia, MullenLowe Lintas Group, as he gets candid about critical challenges faced by the communication industry today. George feels that agencies that have been unable to…
MullenLowe Lintas Group today announced the elevation of Naveen Gaur as Chief Operating Officer, Lowe Lintas. He was until now, President, Lowe Lintas in charge of the New Delhi (NCR) operations. Effective immediately, Naveen would oversee Lowe Lintas’ offices in New Delhi (NCR), Bangalore, Chennai, Hyderabad and Kolkata. He continues to be based in New Delhi and will…
MullenLowe Lintas Group, through an internal communique sent out by Joseph George (Joe), Group Chairman & CEO, MullenLowe Lintas Group announced the leadership for its flagship agency – Lowe Lintas. Arun Iyer, Chief Creative Officer, Lowe Lintas will operate as Chairman & Chief Creative Officer of the agency. Partnering him will be Lintas veteran Raj…
HDFC ERGO General Insurance Company, India’s third largest non-life insurance provider in the private sector, has appointed LinTeractive, the digital agency of MullenLowe Lintas Group, to put together a digital campaign for its two-wheeler motor insurance products. Through this campaign, HDFC ERGO aims to reach out to its consumers and communicate the importance of renewing…
GolinOpinion, the PR agency from the marketing services cluster of MullenLowe Lintas Group, has won the PR mandate for Dr. Oetker, a leading food brand of western cuisine in India. The agency was appointed after a multi-agency pitch and was granted the mandate for its distinctive PR and creative approach. The agency’s role would be…
MullenLowe Lintas Group, India was declared the ‘Agency of the Year’ at the 2016 India Effies awards held in Mumbai on December 16, 2016. This was a result of the agency winning 23 metals across 11 of its brands. Of its 54 shortlisted cases, the agency ended up winning on 23 of them. This win now makes it twice…
