Earlier this year, the RP-Sanjiv Goenka Group forayed into the FMCG space with Guiltfree Industries, which is now selling the brand – Too Yumm! nationally. The products under Too Yumm! have been positioned as low-calorie healthy alternatives for every kind of snack craving. Mullen Lintas’ Mumbai office was awarded the creative mandate for Too Yumm! and has…
MullenLowe Group has announced the entry of MullenLowe Mediahub in India with the launch of Lintas Mediahub. In India, the media agency will operate as a division of MullenLowe Lintas Group’s omnichannel agency, PointNine Lintas. Lintas Mediahub is being launched as a full service media offering for a digitised world, and will offer media strategy, communications planning, media planning and buying across all touch-points,…
If one considers the line ‘Daag Achhe Hain’ the recall would more than likely lead to Surf Excel. The washing powder brand is back with a new TVC under the same theme, ‘Daag Achhe Hain – #HaarKoHarao’. The ad has been conceptualised by Lowe Lintas Mumbai, directed by Vinil Mathew and produced by Breathless Films….
It all comes down to ‘Caveat Emptor’ which basically means ‘Buyer Beware’ or ‘Jaago Grahak Jaago’. Fake ads. It’s been around for a while. We’ve all seen it as email forwards back in the day when jokes were forwarded on email. Now we get it on WhatsApp forwarded by close friends and of course now…
Mullen Lintas Bangalore has launched new films for QuikrJobs, the No.1 recruitment platform in the country for entry level white collar (nurses, sales, BPO) and blue collar jobs (security guards, warehouse executives, receptionist or delivery boys). Having attained the scale and reach since its launch, the communication task was to position QuikrJobs as a leading…
PointNine Lintas, the latest offering from the MullenLowe Lintas Group, completed three months of active functioning on November 1. The firm, which is the youngest full-service agency to join the stack of integrated marketing agencies, began with three main divisions – PR & reputation management, digital marketing & transformation, and activation & experiential marketing. Three months in, PointNine…
Caratlane, a Tanishq partnership is aiming to take a larger share of the Rs. 800 to Rs. 1,000 crore online jewellery market with this campaign During Diwali, online or retail brands in any category, be it apparels or malls or real estate or automobiles and even jewellery are vying for attention saying ‘buy me’ by…
Cook, along with Ameer Ismail of PointNine Lintas and GolinOpinion, also spoke about the urgency of reacting when in crisis and explained how social media has changed the game for everyone Talent is an issue across various sections in the media industry. While advertising, media planning and other verticals have had their say in this,…
Scotch-Brite & Scotchgard brands will be managed from the agency’s Bangalore office Mumbai: 3M India has appointed Lowe Lintas to handle the creative duties for their brands – Scotch-Brite and Scotchgard. Established in 1998, 3M India Limited, the Indian subsidiary of the US Multinational conglomerate 3M Corporation is one of the fastest growing subsidiaries within…
PointNine Lintas, the newest independent agency from the MullenLowe Lintas Group, announced the first set of names in its leadership team. It’s a lineup of senior domain-experts that will work with the CEO, Vikas Mehta. All teams of PointNine Lintas will be co-located in offices in Mumbai, New Delhi (NCR) and Bangalore respectively. Ameer Ismail…
Mumbai: Joseph George (Joe), Group Chairman and CEO, MullenLowe Lintas Group, India and Regional President, MullenLowe Group South & Southeast Asia, has decided to move on from the agency network at the end of September 2017. After an uninterrupted stint of over 26 years with the company, where he played numerous Growth, Brand management, Client…
Widely known as India’s no. 1 online classifieds platform, Quikr has appointed Mullen Lintas Bangalore as its creative agency. Mullen Lintas was selected after a competitive multi-agency pitch that saw the participation of some leading advertising agencies in India. What began as a pitch process for two verticals quickly went on to the entire Quikr group…
