Omni-Channel agency PointNine Lintas has announced its foray into Mar-Tech and launched the beta version of its first product, PROBITEC. Deemed world’s first technology platform for activation management, PROBITEC is an end-to-end solution for executing and monitoring on-ground programs for consumer engagement. “A few years ago, we saw the wave of ad-tech sweeping the advertising…
Takes it beyond gifting Lowe Lintas Bangalore rolls out a digital campaign for Tanishq Solitaires urging women to follow their dreams, ahead of the International Women’s Day on 8 March The spot, made by advertising agency Lowe Lintas, features a middle-aged lady who is introduced as a successful chief executive of a company choosing to…
Bajaj Almond Drops campaign trended on Twitter with the hashtag #LoadMatLo and generated 12 million impressions, reaching more than 3 million people Young women these days avoid the act of oiling their hair due to the hassles associated with it. However, this leads to hair problems in the future. Bajaj Almond Drops works towards busting…
Discover, from India’s leading two-wheeler brand – Bajaj Auto, has released a new campaign. It has been conceptualized by Mullen Lintas Mumbai. Bajaj Auto had recently re-launched the Discover with an upgraded Discover 125, and an all-new Discover 110. Discover has always stood for excitement. Every Discover is known for its peppy, powerful engine which…
Founded in 2012, Nykaa started as a multi-brand online beauty retailer selling cosmetic and wellness products, and today it has an extended presence through a mobile app and brick-and-mortar stores. Their maiden campaign, conceptualized by Mullen Lintas, is a reflection of today’s Indian woman and the changing landscape. It is a celebration of confident and successful strides made…
The second independent agency of MullenLowe Lintas Group grew at double-digit rate in 2017 despite challenges and aims to continue with the momentum Two year old Mullen Lintas is expecting to break into the league of top for creative agencies in India by 2020 as the agency focuses on making big pitches to win large clients. “There…
For Vikas Mehta, CEO, PointNine Lintas, the trio of demonetisation, GST implementation and RERA impacted the advertising industry in a major way during the year. He also adds that 2017 has been a challenging year for most in the industry. More than the advertising sector, it was the developments in the Indian economy that impacted…
Can every sticky situation be navigated by simply finding Loopholes? Fastrack has launched a new watch collection – Loopholes that specifically highlights the design inspiration – perforations on the straps The brand, finds appeal with youth on the back of some consistent and edgy work put out by Lowe Lintas’ Bengaluru office. Shiv Parameswaran, ECD…
Earlier this year, the RP-Sanjiv Goenka Group forayed into the FMCG space with Guiltfree Industries, which is now selling the brand – Too Yumm! nationally. The products under Too Yumm! have been positioned as low-calorie healthy alternatives for every kind of snack craving. Mullen Lintas’ Mumbai office was awarded the creative mandate for Too Yumm! and has…
MullenLowe Group has announced the entry of MullenLowe Mediahub in India with the launch of Lintas Mediahub. In India, the media agency will operate as a division of MullenLowe Lintas Group’s omnichannel agency, PointNine Lintas. Lintas Mediahub is being launched as a full service media offering for a digitised world, and will offer media strategy, communications planning, media planning and buying across all touch-points,…
If one considers the line ‘Daag Achhe Hain’ the recall would more than likely lead to Surf Excel. The washing powder brand is back with a new TVC under the same theme, ‘Daag Achhe Hain – #HaarKoHarao’. The ad has been conceptualised by Lowe Lintas Mumbai, directed by Vinil Mathew and produced by Breathless Films….
It all comes down to ‘Caveat Emptor’ which basically means ‘Buyer Beware’ or ‘Jaago Grahak Jaago’. Fake ads. It’s been around for a while. We’ve all seen it as email forwards back in the day when jokes were forwarded on email. Now we get it on WhatsApp forwarded by close friends and of course now…
