Creates a hyper-bundled, future-facing agency with skill and scale MullenLowe Lintas Group, India’s leading marketing communications group has announced the merger of its omni-channel agency, PointNine Lintas, with its flagship creative agency, Lowe Lintas. The merger combines the omni-channel expertise of PointNine Lintas with the creative strength of Lowe Lintas, to form one of the…
Mumbai: MullenLowe Lintas Group, today announced the new creative leadership of its agency, Lowe Lintas. The agency has named Sagar Kapoor and Prateek Bhardwaj as its Chief Creative Officers (CCOs). These appointments mark the completion of the transition that started with the recent exit of Arun Iyer. In the new structure, Sagar would oversee a part…
Liberty General Insurance Limited, one of India’s fastest growing general insurance companies, has appointed the omni-channel creative agency PointNine Lintas to handle its creative and media duties. The appointment was announced as an outcome of a multi-agency pitch that was won by the agency on the back of its omni-channel approach. Pankaj Arora, President –…
Amer Jaleel, Group CCO & Chairman, MullenLowe Lintas Group makes a case for rebranding what brands do nowadays ‘Brandishing’ Meaning: to wave or flourish (a weapon) in a triumphant, threatening, or ostentatious way Synonym: wave, raise, display, shake, swing, exhibit, flourish, wield, flaunt When the work of brands started in earnest (let’s not call it…
Product of the Year (POTY), a consumer-voted award for product innovation, has partnered with PointNine Lintas to craft its communication strategy. After ten years of celebrating the best innovations in consumer products and services, Product of the Year (POY) is back with its eleventh edition. Established 30 years ago in France, POY currently operates in…
Amer Jaleel elevated to Group Chairman and Chief Creative Officer. Virat Tandon named Group CEO. Arun Iyer to take on a consulting role with the Group. MullenLowe Lintas Group is naming its group leadership team in India with two elevations from within. Amer Jaleel has been named Group Chairman and Chief Creative Officer. Partnering him,…
Arun Iyer Age: 40 Chairman & Chief Creative Officer, Lowe Lintas Education: Mumbai University Success to me is: Shared. In my industry, it never is one person’s effort that leads to success. There are so many factors that need to align for success to be achieved, it would be naïve on my part to believe…
What do we need to unlearn to make advertising work better? PointNine Lintas’ Vikas Mehta believes meaningless prefixes should be first against the wall On October 14th 2012, a man named Felix Baumgartner jumped into a free fall from the steps of a capsule, standing on the edge of space (approx. 39 kilometres altitude). In the next…
The world’s largest marketer of kiwifruit, Zespri has appointed omni-channel creative agency PointNine Lintas for the Indian market. The agency will be putting together a multi-disciplinary team that to create a digital-first roadmap for building the category in the Indian market. The agency has put together a multi-disciplinary team, led by its digital division, LinTeractive,…
To launch next-generation audio range Global audio and electronics brand SoundLogic has given the full-service agency mandate to PointNine Lintas, as it prepares to launch its upcoming range of innovative audio products. PointNine Lintas will work closely with the management of SoundLogic to define a brand positioning and do a go-to-market plan for the new…
The Global Effie Effectiveness Index for 2018 was recently announced. MullenLowe Lintas Group has been ranked #1 agency in India and the Asia Pacific as per the Global Effie Effectiveness Index 2018. It has also ranked the Group as the #3 agency in the world. This is the 4th time when MullenLowe Lintas Group has…
At a time when the entire nation has been struck by cricket fever, leading travel marketplace ixigo has come out with an all-new brand campaign that urges people to take a break from their TV screens and travel! The campaign features off-screen friend duo – Gaurav Kapur and Cyrus Sahukar, who humorously debate over their…
