Amer Jaleel, Group CCO & Chairman, MullenLowe Lintas Group makes a case for rebranding what brands do nowadays ‘Brandishing’ Meaning: to wave or flourish (a weapon) in a triumphant, threatening, or ostentatious way Synonym: wave, raise, display, shake, swing, exhibit, flourish, wield, flaunt When the work of brands started in earnest (let’s not call it…
Product of the Year (POTY), a consumer-voted award for product innovation, has partnered with PointNine Lintas to craft its communication strategy. After ten years of celebrating the best innovations in consumer products and services, Product of the Year (POY) is back with its eleventh edition. Established 30 years ago in France, POY currently operates in…
Amer Jaleel elevated to Group Chairman and Chief Creative Officer. Virat Tandon named Group CEO. Arun Iyer to take on a consulting role with the Group. MullenLowe Lintas Group is naming its group leadership team in India with two elevations from within. Amer Jaleel has been named Group Chairman and Chief Creative Officer. Partnering him,…
Arun Iyer Age: 40 Chairman & Chief Creative Officer, Lowe Lintas Education: Mumbai University Success to me is: Shared. In my industry, it never is one person’s effort that leads to success. There are so many factors that need to align for success to be achieved, it would be naïve on my part to believe…
What do we need to unlearn to make advertising work better? PointNine Lintas’ Vikas Mehta believes meaningless prefixes should be first against the wall On October 14th 2012, a man named Felix Baumgartner jumped into a free fall from the steps of a capsule, standing on the edge of space (approx. 39 kilometres altitude). In the next…
The world’s largest marketer of kiwifruit, Zespri has appointed omni-channel creative agency PointNine Lintas for the Indian market. The agency will be putting together a multi-disciplinary team that to create a digital-first roadmap for building the category in the Indian market. The agency has put together a multi-disciplinary team, led by its digital division, LinTeractive,…
To launch next-generation audio range Global audio and electronics brand SoundLogic has given the full-service agency mandate to PointNine Lintas, as it prepares to launch its upcoming range of innovative audio products. PointNine Lintas will work closely with the management of SoundLogic to define a brand positioning and do a go-to-market plan for the new…
The Global Effie Effectiveness Index for 2018 was recently announced. MullenLowe Lintas Group has been ranked #1 agency in India and the Asia Pacific as per the Global Effie Effectiveness Index 2018. It has also ranked the Group as the #3 agency in the world. This is the 4th time when MullenLowe Lintas Group has…
At a time when the entire nation has been struck by cricket fever, leading travel marketplace ixigo has come out with an all-new brand campaign that urges people to take a break from their TV screens and travel! The campaign features off-screen friend duo – Gaurav Kapur and Cyrus Sahukar, who humorously debate over their…
Fabindia announced the appointment of Lowe Lintas as its creative agency. Lowe Lintas won this mandate after a rigorously contested pitch which saw several top agencies of the country competing. Lowe Lintas’ Delhi office will handle the business and play a pivotal role in extending Fabindia’s communication of being an authentic Indian brand with contemporary…
After the success of the national campaign for ‘Rivaah’ – Wedding Jewellery collection, last year, Lowe Lintas has strung a new communication addressing Southern India’s Kannada, Malayalam and Tamil speaking population. Keeping the central theme around the ‘precious bond’ between a father and a daughter, the new films are shorter in duration but have captured the same…
Launches 6 TV commercials with cricket experts – Harsha Bhogle & Akash Chopra lending voice-overs Swiggy, India’s largest food ordering and the delivery platform has launched six relatable and witty television commercials this IPL season to celebrate two of India’s biggest passions – Cricket and Food. The multi-lingual campaign is conceptualized by Lowe Lintas, Bengaluru….
