Britannia, an Indian food-products major, has decided to enter the Snacking category. Lowe Lintas will provide the creative thrust that will propel the entry of Britannia in this new category. Lowe Lintas was awarded the creative mandate after a multi-agency pitch process. Snacking is one of the largest and fastest growing sub-categories within the food…
In a recent development, the iconic Indian cola brand – Thums Up – appointed Lowe Lintas to handle their creative duties. The mandate comes after an intense multi-agency pitch involving leading agencies in India. Exhilarated about the win, Naveen Gaur, Deputy CEO, Lowe Lintas, said “We are thrilled to have won Thums Up, the iconic…
Consumer durables brand Lloyd, has partnered with Mullen Lintas for its upcoming campaign. A Havells brand, Lloyd has carved a niche across India with its impeccable quality standards along with unmatched Product, service and warranty. This initiative has been taken to strengthen Lloyd’s position as a consumer-centric brand to gain stature and market share across…
Cricbuzz has appointed Lowe Lintas to handle their creative duties ahead of the Cricket season. The scope of the mandate will see Lowe Lintas conceive a sharp advertising campaign for Cricbuzz during the heavily anticipated Cricket World Cup. Thanks to the meteoric rise in the number of smartphone users, supported by falling costs of internet…
We live in a time when issues around the world have varying shades of grey. But the opinions surrounding them are now, more than ever, seen in stark black or white. To take a few recent instances, Donald Trump’s immigration policies have different sides to it, but it’s very clear which side the people are…
Debut campaign featuring Virat Kohli goes live The pitch saw participation from five agencies, out of which Lowe Lintas was chosen on the back of their deep-rooted understanding of consumer behaviour and a strong history of successful brand launches. Mobile Premier League, colloquially known as MPL, is a mobile gaming platform that allows users to…
Creative mandate includes 6 channels including Zee News, and digital Zee Media Corporation Limited has appointed Mullen Lintas as its creative agency. The win is an outcome of a hard-fought multi-agency pitch involving industry heavyweights and client’s rostered agencies. Zee Media is one of India’s largest news networks with 14 news channels in 8 different languages…
One of the most youthful brands in India, Fastrack, has come up with a moving initiative celebrating Valentine’s Day. Conceptualised by Lowe Lintas Bangalore, it addresses the conservative section of the society who have held back the LGBTQ+ community in India from enjoying the liberty to love. Valentine’s Day celebrations in India have always been represented by…
Naveen Gaur has been elevated to the position of Deputy CEO of Lowe Lintas. In his previous role, he was overseeing the North, East and South regions for the agency as its Chief Operating Officer – to which he was promoted in 2017. Naveen’s association with Lowe Lintas goes back to 2010 when he was…
Mullen Lintas has recently announced the new creative leadership at the agency. Azazul Haque (previously Chief Creative Officer, Ogilvy South) and Garima Khandelwal (previously Executive Creative Director, Mullen Lintas) are the new Chief Creative Officers. The announcement closely follows Vikas Mehta’s appointment as the agency’s Chief Executive Officer – hinting fundamental changes at the leadership…
Why is it that we in the modern world have stopped looking for questions and started finding answers instead? What is it that is stopping us from attempting a deep dive, and instead, keeping us content by skimming the surface? When was it that we lost interest in being curious and found comfort in being…
Mullen Lintas, today announced the appointment of Vikas Mehta as its CEO. Mullen Lintas is the creative agency of MullenLowe Lintas Group, built on the global network’s philosophy of challenger thinking with offices in Mumbai, Delhi (NCR) and Bengaluru. He takes on this role from Virat Tandon, who was recently elevated to the position of…
