August 21, 2019, Mumbai: Following a multi-agency pitch, Mullen Lintas has won the creative mandate for Marico’s Saffola portfolio. Saffola is a pioneer in heart healthy foods and offers a range of products that have been formulated to seamlessly integrate health into everyday life. This includes a range of Super Premium Refined Edible Oils and…
Hopscotch India Wins Big at the Masters of Modern Marketing Awards Paying an ode to mothers on the occasion of Mother’s Day was a no brainer for India’s leading kids fashion brand – Hopscotch. A think tank discussion was on, on how to leverage the day with none of the soppy-ness that it is usually…
Toppr, an online learning platform, recently appointed Lowe Lintas as its creative agency. The appointment was a result of a multi-agency pitch with participation from leading agencies of the country. The mandate includes building a brand strategy and handling creative duties for the brand. Founded in 2013, Toppr is India’s leading learning app for classes…
Global streaming platform ZEE5 today announced that it has appointed Lowe Lintas as its creative partner to drive its creative strategy across international markets. This mandate was won following a multi-agency pitch. The brand will be handled by the agency’s Mumbai office. With a bouquet of 100,000 hours of On demand content across genres like…
When asked ‘What makes you tick?’ Ameer Ismail, President, GolinOpinion was firm in his answer – “I think it’s resilience and commitment.” For people in the business, at an earlier stage, it was passion and learning; as you go along, it is invaluable learning that keeps you going, he noted. With a career spanning over two decades,…
The creative duties for Tata Motors’ Altroz were given to Lowe Lintas following a multi-agency pitch that saw participation from a number of leading agencies in India. Tata Altroz is the premium hatchback from Tata Motors that is based on the new ALFA-ARC (Agile Light Flexible Advanced Architecture) architecture. First showcased as a concept at…
ShareChat, a brand of Mohalla Technology Limited, has appointed Lowe Lintas to handle its creative duties. The mandate predominantly includes promoting app downloads and increasing the number of average daily users. An intense and elaborate evaluation preceded the selection of the agency. The extensive experience of the agency in partnering start-up brands is understood to…
Lenskart, India’s leading eyewear destination, has partnered with Lowe Lintas to provide creative thrust to propel the brand further after a multi-agency pitch. The appointment of Lowe Lintas comes on the back of its experience and understanding of the e-com category with brands such as Swiggy, Flipkart, PhonePe, etc. all of whom have a high…
Better known as Subbu, Subramanyeswar’s elevation comes on the back of his remarkably successful stint as Chief Strategy Officer of Lowe Lintas. He joined Lowe Lintas as its National Planning Director, eight years ago, in 2011. He has played a chief role in upping the company’s Planning Product leading to several ideas bigger than ads. Under his…
In a recent development, Ruosh – a premium footwear and accessories brand – appointed Mullen Lintas as its brand agency. The mandate comes after a multi-agency pitch involving various agencies in India. The agency will handle the entire brand strategy and creative consultancy services to strengthen the brand’s footing in the Indian market. Since its…
Confucius said and I stand by this dictum: “A good government needs weapons, food and trust. If one cannot hold on to all three, he should give up weapons first, food next. Trust should be guarded till the end, because without trust we cannot stand.” Trust is the most basic element of social contact –…
Britannia, an Indian food-products major, has decided to enter the Snacking category. Lowe Lintas will provide the creative thrust that will propel the entry of Britannia in this new category. Lowe Lintas was awarded the creative mandate after a multi-agency pitch process. Snacking is one of the largest and fastest growing sub-categories within the food…
