The following was published in Adgully’s Powerful Influencers.
The following was published in Adgully’s Powerful Influencers.
So you’ve been through the grind, tried every trick in the book, gone one up on the competition and even given customers what they never imagined. All to make your brand the top brand in the category and the market. But is that it? Is being a top brand good enough anymore? Apparently not. In…
Sonali Khanna has been appointed as the head of Lowe Lintas, South. An Executive Director in the organisation, Sonali has been in the advertising business for over two decades – of which she has spent 15 years with Lowe Lintas across offices in Delhi, Mumbai & Bangalore. Her deep understanding of the dynamics of Indian…
Hari Krishnan has been appointed as the CEO of Mullen Lintas. Mullen Lintas was set up in 2015 as the challenger minded agency with “Most talent per square foot”. It broke into top 10 agencies in India within 2 years of launch. Hari moves from Lowe Lintas where he was President and was spearheading the South…
Siddhartha Roy named Bangalore Branch Head, Mullen Lintas. Kishore Subramanian appointed as Planning Head, Lowe Lintas Bangalore. The Bangalore offices of Mullen Lintas and Lowe Lintas have recently witnessed new leadership appointments. Kishore Subramanian, who successfully led Mullen Lintas’ agency office for over 4 years, has passed the baton to Siddhartha Roy. Siddhartha has been entrusted…
Previously, people have been interacting on the world wide web using primarily text, visual and video. More recently, AI-powered assistants are changing the way consumers are engaging with brands and consuming content on the mobile and smart home devices by using ‘voice’. The world of internet search is already witnessing a growing number of voice-searches. This poses a challenge…
India, with its multiplicity of festivals, usually celebrates togetherness by sharing sweets and savouries. Britannia Shubh Kamnayein has been a popular and much-loved franchise during the Diwali season, offering specially curated boxes of assorted biscuits and cookies. They’ve launched gift boxes that appeal to all segments of society inspiring excitement and joy. Traditionally, families exchange…
The strategic branding and design consultancy of Lowe Lintas, dCell, was appointed by Streax to revitalize the packaging for its range of cream hair colour products. With the new packaging, the brand intends to connect more strongly with the modern Indian women and their aspirations. Over the 15-year journey, Streax has come a long way to become one of the leading…
MullenLowe Lintas Group CEO Virat Tandon is extremely proud of everything achieved by MullenLowe Sri Lanka and avers the agency is in a great place and he believes it is one of the best offices in the South Asian region. He points out MullenLowe Sri Lanka has doubled in size over the past four years…
In a recent development, the Tamil Nadu-based Karur Vysya Bank (KVB) has announced Mullen Lintas as its creative agency. The mandate was won by Mullen Lintas Bangalore after an impressive pitch presentation. Having its roots in Karur, in the state of Tamil Nadu, the bank has today spread its wings across the country with 782…
August 21, 2019, Mumbai: Following a multi-agency pitch, Mullen Lintas has won the creative mandate for Marico’s Saffola portfolio. Saffola is a pioneer in heart healthy foods and offers a range of products that have been formulated to seamlessly integrate health into everyday life. This includes a range of Super Premium Refined Edible Oils and…
Hopscotch India Wins Big at the Masters of Modern Marketing Awards Paying an ode to mothers on the occasion of Mother’s Day was a no brainer for India’s leading kids fashion brand – Hopscotch. A think tank discussion was on, on how to leverage the day with none of the soppy-ness that it is usually…
