Tata Starbucks is India’s leading coffee chain with 185 stores spanning across 11 cities. Starbucks globally, has a high recall value as a company with an empathetic voice during sensitive times. Navigating the global pandemic in India, in a compelling manner that reflected the brand’s core values; and showcasing a company that places a high…
The videos have resonated so well that they have garnered over 5.3 million views, exceeding targets by 337% While brands have been busy breaking stereotypes about people, Lowe Lintas and GolinOpinion wanted to address an age-old norm around food – the notion of a perfect round chapati, almost always judged by its stereotypical round shape…
Fireside chat with Balki – Part 1 Fireside chat with Balki – Part 2
BIGO is a fast-growing Singapore Internet company established in 2014 that operates products and services in more than 150 countries and enables people to live-stream their favorite moments, showcase their talent, and stay connected with friends in a positive, healthy, and creative way. The Objective: With an aim to create maximum awareness about coming together…
The absence of touch doesn’t just negatively impact social interactions but also has tremendous potential to disrupt the world of brands S Subramanyeswar, chief strategy officer, MullenLowe Lintas Group What makes the Covid-19 pandemic such a destructive force? Yes, it spreads incredibly fast, is disarmingly lethal and has effectively decimated the world economy in just…
Advocacy Campaign on Women Hygiene and Outreach on ensuring access to Sanitary Pads for women in need, during the lock down GolinOpinion Delhi team in association with Soothe Healthcare (an organization which manufactures sanitary pads under the ‘Paree’ brand name) initiated a national campaign, championing the issue of women hygiene while ensuring provision of sanitary…
In the wake of the novel Covid-19 pandemic outbreak, in a country like India with a total population of 1.36 billion, social distancing is the need of the hour in order to contain the spread of the virus. However, in a city like Mumbai that houses millions of people, it can get daunting to physically…
Tata Starbucks, the leading chain of coffeehouses is a beacon for coffee lovers everywhere. With over 185 stores across 11 cities and a loyal base of ~300,000 daily customers across India, Starbucks counts on ‘Human Connections’ as one of its strongest brand pillars. Amidst the COVID-19 lockdown, the challenge for Tata Starbucks was to connect…
Marriott International Inc. has an extraordinary F&B repertoire in the hospitality industry with over 5000 chefs across 200+ restaurants in India. We introduced ‘Masters of Marriott’ last year, an initiative that established the brand as a front-runner in the industry. GolinOpinion reinforced the Marriott’s strength and leadership in the F&B industry, as the largest hospitality…
Conceptualised by Lowe Lintas, the initiative is live across the network As the Government of India takes continued efforts to encourage good hygiene behavior to safeguard people against the Covid-19 pandemic, it is critical that people act proactively and take precautionary measures to protect themselves and their loved ones. Zee Entertainment Enterprises Ltd. (ZEEL), a…
Sugar Free, a brand owned by Zydus Wellness, recently appointed Lowe Lintas as its creative agency. The appointment was an outcome of a multi-agency pitch that saw participation from some of the leading agencies in the country. The scope entails building the brand’s strategy and managing its creative duties. Launched in 1988, Sugar Free is a…
iQOO, a premium high-performance smartphone brand, has recently announced its entry in India. It has appointed Lowe Lintas to launch iQOO 3, a smartphone powered with the latest Qualcomm Snapdragon 865 processor with 5G capabilities. As the brand forays into the Indian premium smartphone segment, it has roped in Virat Kohli as its new brand…
