When it comes to the favourite neighbourhood store, Tata Starbucks, one can count on genuine service, an inviting atmosphere and a superb cup of expertly roasted and richly brewed coffee every time. Since the onset of the COVID-19 pandemic, the coffee major has been trying to continually keep its fans engaged through innovative initiatives. Considering…
The onset of FY21 has witnessed the pandemic adversely impacting economies and jeopardizing livelihoods, businesses and trade practices the world over. It has directly impacted the Indian economy too. The country’s output for the April-May-June quarter was 23.9% lower than in the same period the year before. This is the first time that India has…
MullenLowe Lintas Group today launched Restart and Restrat – a framework created to help marketers explore the various recovery paths available to them during the ongoing crisis. The still developing phenomenon of the Covid-19 global pandemic is a scenario where nothing feels the same anymore and everything is in a state of flux. The framework lays significant emphasis on how brands can effectively deal with…
India Gate Basmati Rice flagship brand by KRBL – the world’s largest rice millers recently organized the world’s largest food drive as part of their #UmeedHainHum initiative along with Michelin star Chef Vikas Khanna as a step towards resolving the huge but important task of providing basic meals for all the needy and under privileged across the…
Lowe Lintas, creative agency of MullenLowe Lintas Group, India, has announced the launch of Kaam Wapasi, a unique tech platform built to help migrant workers get back to work and at the same time assist employers with access to a pool of readily available workers. Companies like Zee Network, Bharti Airtel, Axis Bank, Radiocity and Razorpod have put…
Through 25+ interviews and 500+ initiated stories between April to June, GolinOpinion has successfully reached an audience of 34+ million across print and digital platforms From virtual summits and radio interviews to authored articles, industry stories and dedicated interviews, GolinOpinion managed to secure key placements across every medium Since the onset of the COVID-19 pandemic,…
Marico has recently launched Veggie Clean, a vegetable and fruit cleaner. To launch and promote the new product, it has granted its full-service creative mandate to Mullen Lintas Mumbai. The agency currently also handles Marico’s edible oil brand Saffola. Increasingly, both personal and domestic hygiene have become a top priority for consumers. While hand, body, home and kitchen…
Tata Starbucks is India’s leading coffee chain with 185 stores spanning across 11 cities. Starbucks globally, has a high recall value as a company with an empathetic voice during sensitive times. Navigating the global pandemic in India, in a compelling manner that reflected the brand’s core values; and showcasing a company that places a high…
The videos have resonated so well that they have garnered over 5.3 million views, exceeding targets by 337% While brands have been busy breaking stereotypes about people, Lowe Lintas and GolinOpinion wanted to address an age-old norm around food – the notion of a perfect round chapati, almost always judged by its stereotypical round shape…
Fireside chat with Balki – Part 1 Fireside chat with Balki – Part 2
BIGO is a fast-growing Singapore Internet company established in 2014 that operates products and services in more than 150 countries and enables people to live-stream their favorite moments, showcase their talent, and stay connected with friends in a positive, healthy, and creative way. The Objective: With an aim to create maximum awareness about coming together…
The absence of touch doesn’t just negatively impact social interactions but also has tremendous potential to disrupt the world of brands S Subramanyeswar, chief strategy officer, MullenLowe Lintas Group What makes the Covid-19 pandemic such a destructive force? Yes, it spreads incredibly fast, is disarmingly lethal and has effectively decimated the world economy in just…
