The 10th edition of Asia-Pacific Tambuli Awards, hosted in Manila was dominated by MullenLowe Lintas Group, India that won the ‘Agency of the Year’ title for the third year running. It is the first time an agency has been crowned AoY, for three consecutive years. Overall, the MullenLowe Group also put up a strong show as it was named the ‘Network of the Year’ with winning performances by MullenLowe Singapore, MullenLowe Vietnam and MullenLowe Philippines too.
MullenLowe Lintas Group, India bagged a rich haul of 15 awards including the Special Award for ‘Lifebuoy – Help a Child Reach 5’ under the Best of the Decade category and a Grand Prix for ‘Lifebuoy – Future Child’ under the Family-oriented Brand category. Apart from these, the agency also won 4 Gold awards, 4 Silver awards and 5 Bronze awards across various categories.
On the network front, MullenLowe Group won a total of 22 awards including the 15 awards that were won by India. The other awards include MullenLowe Vietnam winning a Gold for ‘OMO Gallery of Dreams’, while MullenLowe Singapore won 3 Bronze awards for its work on ‘OMO TET Coming Home’ and MullenLowe Philippines winning two Bronze awards for ‘Surf Labahan’ and 1 Bronze award for ‘Selecta Bisita’.
The only regional award of its kind, the Asia-Pacific Tambuli Awards honors brands that deliver business results while promoting a positive societal value–brands from around Asia that celebrate human truths, inspire purpose, and effect real change.
Final India tally:
| CAMPAIGN | CATEGORY | AWARD | ADVERTISER |
| Help a Child Reach 5 | Best of the Decade | Special | Unilever Ltd. |
| Future Child | Family-Oriented Brand | Grand Prix | Unilever Ltd. |
| 3 More Years | Family-Oriented Brand | Gold | Hindustan Unilever Ltd. |
| 3 More Years | Integrated Media | Gold | Hindustan Unilever Ltd. |
| Future Child | Insights and Strategic Thinking | Gold | Unilever Ltd. |
| Future Child | Integrated Media | Gold | Unilever Ltd. |
| Brave and Beautiful | Integrated Media | Silver | Dabur India Ltd. |
| Future Child | Brand Activation | Silver | Unilever Ltd. |
| Future Child | Branded Content and Entertainment | Silver | Unilever Ltd. |
| Future Child | Creative Effectiveness | Silver | Unilever Ltd. |
| Brave and Beautiful | Integrated Digital | Bronze | Dabur India Ltd. |
| Future Child | Advocacy | Bronze | Unilever Ltd. |
| Future Child | Video Screen | Bronze | Unilever Ltd. |
| Track The Bite | Integrated Digital | Bronze | Godrej Consumer Products Ltd. |
| Wish Chain | Family-Oriented Brand | Bronze | Flipkart Ltd. |
Commenting on the achievement, Joseph George, Group CEO, MullenLowe Lintas Group India said: “It’s been a dream run for us this year with a stream of accolades at award shows that recognize effectiveness. Tambuli is special for us and this win reaffirms our brand building philosophy of doing well by doing good. We thank the jury for the trust they showed in our work and also our clients who’ve partnered us in making this achievement possible.”
The Asia-Pacific Tambuli Awards began in Manila in 2005, and opened up to the Asia Pacific region in 2012. The Tambuli (a native Filipino horn) is organized by the School of Communication of the University of Asia and the Pacific (UA&P) in collaboration with the industry, to create positive impact in society through marketing communications.