MullenLowe Lintas Group, India was declared the top-most ‘Agency of the Year’ at Asia Pacific Effie Awards 2016. At a grand gala held at the Intercontinental Singapore last night, the agency walked away with an awards haul that included 1 Silver & 7 Bronze awards. Earlier, the agency had received the maximum shortlists from India with 19 entries making it to the final stage.
The APAC Effie win for the agency comes on the back of a similar recognition it fetched in March this year where it was named Most Creative Agency in the World by WARC 100. This was after it was crowned the Effie Agency of the Year in India over three months ago.
Agency tally:
| Entry Title | Category | Client | Award |
| Fool-proof Internet Service | Asia Pacific Brands | Idea Cellular | Silver |
| The Suffering of Buffering | Media, Entertainment & Leisure | Google, India | Bronze |
| Cellphone to Sellphone | Other Products & Services | OLX India | Bronze |
| Wish Chain | Retail | Flipkart Internet | Bronze |
| Track The Bite | Branded Utility | Godrej Consumer Products | Bronze |
| Brave and Beautiful | David vs Goliath | Dabur India | Bronze |
| Brave and Beautiful | GoodWorks – Brand | Dabur India | Bronze |
| Discovering Real Togetherness | Sustained Success | Hindustan Unilever | Bronze |
Of the multiple awards it bagged on the big night, the agency won the Silver for its work on Idea Cellular – Fool-proof Internet Service. The Bronze winners include: Wish Chain for Flipkart Internet (Retail), Track the Bite for Godrej Consumer Products (Branded Utility), Brave and Beautiful for Dabur India (David vs Goliath), Discovering Real Togetherness for HUL (Sustained Success), Suffering of Buffering for Google India (Media, Entertainment & Leisure), Brave and Beautiful for Dabur India (GoodWorks – Brand) and Cellphone to Sellphone for Olx (Other Products & Services).
Commenting on the agency’s performance at the awards, S Subramanyeswar, National Planning Director, Lowe Lintas said, “It feels great once again to stand atop the effectiveness charts, this time at APAC Effies. It’s a result of the trust that clients have continuously reposed in us and our capability to offer distinct omni-channel solutions that deliver great value for them. This win coming on the back of topping at India Effies and WARC 100 puts a great responsibility on us to keep creating work that deepens relationships for our brands, and grows share of both profits and people.”
Sharing his views on the accolade received by the agency, Arun Iyer, Chief Creative Officer, Lowe Lintas said, “We had an outstanding run at Effie India where a host of our work across categories ended up winning big, including the Grand Effie. The trend only continues for us at APAC Effies where our work ended up winning awards across multiple categories. We thank the jury and also the clients for bestowing their trust on our work.”
Amer Jaleel, Chairman & Chief Creative Officer, Mullen Lintas added, “It’s two in four months – and it’s the Effies. It doesn’t get better than this. It feels great when most work that was celebrated and loved by the audience receives similar attention from the jury members as well. We will continue our journey to produce outstanding work that manages to bring about a positive impact among our clients and also the marketplace.”
The above recognition builds on the recent success that has been witnessed by MullenLowe Lintas Group which has a host of accolades against its name including Best Creative Agency in the World by WARC 100, Agency of the Year 2015 by Effie India, the Most Effective Agency in APAC by Effie Effectiveness Index, The Agency of the Year – AMES 2015, The Agency of the Year – U&AP Awards 2015, Runner-up International Agency of the Year by Ad Age and also put up India’s best ever performance at the Jay Chiat Awards twice in two years.