13th October 2014:
Lowe and Partners’ Asia Pacific agencies together took home 28 awards at this year’s Spikes Asia festival, held in Singapore. The awards comprised six Golds, ten Silvers and twelve Bronze awards.
Lowe China’s work for Shanghai GM Buick ‘Human Traffic Signs’ took an impressive four Golds, four Silvers and four Bronze awards. The work depicts road accident victims holding traffic warning signs – signs which, if heeded, would have prevented their own injuries. The campaign aims to compel drivers in China to read and obey road signs. This campaign also put Shanghai General Motors in the 3rd most awarded advertiser position at this year’s Spikes awards.
Lowe Lintas India’s campaign for Unilever Hindustan ‘Kan Khajura Station’ – which uses the mobile phone to communicate content to users in rural India – bagged two Golds, a Silver and a Bronze.
Lowe Thailand scooped three Silvers for their TVC for Sunlight, ‘Pig’. Lowe Vietnam won a Silver and four Bronze for their ‘Versus’ work for Unilever’s OMO. While Lowe Philippines’ Eco Bag campaign with SM Prime Holdings took a Silver and three Bronze awards, making Lowe the most awarded agency from the Philippines this year.
Jose Miguel Sokoloff, President of Lowe and Partners Global Creative Council commented: “A huge congratulations to all our agencies who contributed to this outstanding result. We have surpassed previous years at Spikes Asia by a long stretch, and brought back a superb outcome for Lowe and Partners, and our clients. It’s a testament to the path our Asian creative teams are taking, and to smart, hard work from all our staff. The bar is set very high for next year.”
All the wins are listed here:
| Award | Agency | Client | Campaign | Category |
| Gold | Lowe China | Shanghai GM Buick | Human Traffic Signs | Film |
| Gold | Lowe China | Shanghai GM Buick | Human Traffic Signs | Outdoor (billboard) |
| Gold | Lowe China | Shanghai GM Buick | Human Traffic Signs | Outdoor (indoor poster) |
| Gold | Lowe China | Shanghai GM Buick | Human Traffic Signs | |
| Gold | Lowe Lintas | Unilever Hindustan | Kan Khajura Station | Mobile |
| Gold | Lowe Lintas with PHD | Unilever Hindustan | Kan Khajura Station | Media |
| Silver | Lowe China | Shanghai GM Buick | Human Traffic Signs | Film |
| Silver | Lowe China | Shanghai GM Buick | Human Traffic Signs | Film Craft (casting) |
| Silver | Lowe China | Shanghai GM Buick | Human Traffic Signs | Print Craft (art direction) |
| Silver | Lowe China | Shanghai GM Buick | Human Traffic Signs | Print Craft (photography) |
| Silver | Lowe Lintas with PHD | Unilever Hindustan | Kan Khajura Station | Media |
| Silver | Lowe Philippines | SM Prime Holdings | Eco Bag | |
| Silver | Lowe Thailand with The Think Tank KL | Unilever Sunlight | Pig | Film Craft (Direction) |
| Silver | Lowe Thailand with The Think Tank KL | Unilever Sunlight | Pig | Film Craft (Cinematography) |
| Silver | Lowe Thailand with Fuse Adventures | Unilever Sunlight | Pig | Film Craft (Music) |
| Silver | Lowe Vietnam | Unilever OMO | Versus | Print Craft (art direction) |
| Bronze | Lowe China | Shanghai GM Buick | Human Traffic Signs | Print Craft (art direction) |
| Bronze | Lowe China | Shanghai GM Buick | Human Traffic Signs | Print Craft (photography) |
| Bronze | Lowe China | Shanghai GM Buick | Human Traffic Signs | Print Craft (photography) |
| Bronze | Lowe China | Shanghai GM Buick | Human Traffic Signs | Outdoor (ambient) |
| Bronze | Lowe Lintas | Unilever Hindustan | Kan Khajura Station | Branded Content & Entertainment |
| Bronze | Lowe Philippines | SM Prime Holdings | Eco Bag | Outdoor (indoor poster) |
| Bronze | Lowe Philippines | SM Prime Holdings | Eco Bag | Print Craft (art direction) |
| Bronze | Lowe Philippines | SM Prime Holdings | Eco Bag | Print Craft (illustration) |
| Bronze | Lowe Vietnam | Unilever OMO | Versus | Print Craft (art direction) |
| Bronze | Lowe Vietnam | Unilever OMO | Versus | Print Craft (illustration) |
| Bronze | Lowe Vietnam | Unilever OMO | Versus | Print Craft (illustration) |
| Bronze | Lowe Vietnam | Unilever OMO | Versus | Print Craft (illustration) |
This year, Lowe also partnered with Lowe Profero, to support Spikes Asia with three days of learning about Art, Copy and Code at the festival’s first Young Craft Academy.