The results of the Asian Marketing Effectiveness & Strategy (AMES) Awards 2015 released recently has declared Lowe Lintas + Partners as the Agency of the Year in the Effectiveness category. After bagging the maximum number of shortlists from India (17), the agency managed to win a total of 10 awards comprising 4 Silver & 6 Bronze trophies.
In all, the Indian agencies put out a sterling performance by winning 31 trophies this year. The Indian contingent was led by Lowe Lintas + Partners who with a rich haul of 10 trophies emerged as the agency with the largest number of wins from not just India but also in the Asia Pacific region.
The awards tally of Lowe Lintas + Partners includes:
| Category | Award | Title of Entry | Client | Brand |
| Effectiveness – Home Furnishing, Appliances, Maintenance & Household Products | Silver | Havells – Respect Women | Havells India Ltd | Havells |
| Effectiveness – Financial Services, Commercial Public Services, Business Products & Services | Silver | Idea – No Ullu Banaoing | Idea Cellular Ltd. | Idea Cellular |
| Effectiveness – Marketing Campaign for National Brand Development | Silver | Havells – Respect Women | Havells India Ltd | Havells |
| Effectiveness – Sustained Success | Silver | Lifebuoy – HACR5 | Hindustan Unilever Limited | Lifebuoy |
| Effectiveness – Food Products | Bronze | Kissan – Little Farmers of Kissanpur | Hindustan Unilever Limited | Kissan |
| Effectiveness – Charities, Public Health & Safety & Public Awareness Messages | Bronze | Tata Tea – Power of 49 | Tata Global Beverages Ltd | Tata Tea |
| Effectiveness – Insights/Strategic Thinking | Bronze | Havells – Respect Women | Havells India Ltd | Havells |
| Effectiveness – Insights/Strategic Thinking | Bronze | Idea – No Ullu Banaoing | Idea Cellular Ltd. | Idea Cellular |
| Effectiveness – Marketing Campaign for National Brand Development | Bronze | Tata Tea – Power of 49 | Tata Global Beverages Ltd | Tata Tea |
| Effectiveness – Sustained Success | Bronze | Tata Tea – Jaago Re | Tata Global Beverages Ltd | Tata Tea
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Commenting on the fine performance put up by the agency, Joseph George, CEO, Lowe Lintas + Partners said: “After being declared earlier this year by WARC as 2014’s Most Effective Agency in the World, this performance at the AMES last night is a further confirmation of what we and juries around the world believe what we are good at – delivering disruptive creative solutions that work in the mind and in the market. We look forward to carry this momentum and performance right through the year!”
Sharing his comment on the win, S Subramanyeswar, National Planning Director, Lowe Lintas + Partners said: “We thank the jury for acknowledging our work and giving it due recognition from a host of entries across the Asia Pacific. This appreciation for effective work gives us the opportunity to do more. We would like to build on this momentum and hope to beat ourselves next year again.”
The Asian Marketing Effectiveness and Strategy Awards are Asia Pacific’s foremost awards honouring clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands. The annual awards are evaluated by a panel of top client and agency professionals who review the submissions against stringent criteria to determine the winners.
This year, out of a total of 1100 entries and 289 shortlists, the juries awarded trophies to 144 winners from 10 countries – 3 Platinum, 26 Gold, 45 Silver, 75 Bronze trophies. Country-wise, it was India that took the lead with 31 wins followed by China at 26 and Australia with 24 wins.
This latest accolade at AMES 2015 for Lowe Lintas + Partners comes on the back of it being adjudged the Most Effective Agency in India and in Asia Pacific by the Global Effie Index this April. Also earlier this year, WARC 100 had declared Lowe Lintas + Partners, India as the No. 1 Creative Agency in the World while Ad Age had declared Lowe Lintas + Partners, India as the Runner-up International Agency of the Year. Both, firsts for India.